Important Consumption Facts
- 49% of Americans drink coffee every day averaging 3.4 cups.
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In 1989 the US had 585 Specialty Coffee Houses, in 2003 17,400
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15% of the US population drank espresso in 2003, in 2004 25%
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More than half of Americans---66%---drink coffee away from home
Starbucks wants 40,000 stores worldwide, up from 30,000 goal
The Associated Press
October 6, 2006
Starbucks
Corp., its stock surging amid healthy sales at existing locations, set
a new long-term goal to have 40,000 coffee stores worldwide, 10,000
more than its previous target and more than triple the current number.
Consumption Has Grown Phenominally Over the Past 5 Years
- 2000 9% of Adult Population consumed $7.76 billion annually
- 2001 14% of Adult Population consumed $8.30 billion annually
- 2002 13% of Adult Population consumed $8.40 billion annually
- 2003 12% of Adult Population consumed $8.96 billion annually
- 2004 16% of Adult Population consumed $9.13 billion annually
- 2005 15% of Adult Population consumed $9.62 billion annually
- Source: National Coffee Association Annual Drinking Trends Study
Retail Sales Estimates Year Ending 2004
- Coffee Cafes: 12,100 locations avg. $550,000 in sales = $6.66 billion
- Coffee Kiosks: 2,900 locations avg. $300,000 in sales = $0.87 billion
- Coffee Carts: 2,200 locations avg. $140,000 in sales = $0.31 billion
- Source: Specialty Coffee Association of America
